Description
Following the release of multiple successful iPhone
titles such as the Modern Combat, Dungeon
Hunter, Gangstar and Asphalt series,
Gameloft is currently looking for a Game
Economy Designer to work on the next generation of iPhone, iPad and Android
games.
Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS and Android® devices), set-top boxes, Smart TVs, and HTML5 browsers. Founded in 1999 and a top innovator in its field, Gameloft distributes its games in over 100 countries.
Main Tasks and
Responsibilities
As a Game Economy
Designer, your responsibility is to understand how a game works as a service
for its customers and how the customers behave in it. You will be identifying
and developing the purchase drivers in the game economy context and providing
constant data-driven recommendation on design, tuning and pricing in order to
improve financial performance of games.
To do this,
pre-release, you’re able to design the virtual products a game will offer,
define metrics which allow you to individually measure their impact in a given
title and work closely with the development team to see those designs refined
and metrics implemented.
Once the game is
launched, you’re able to analyze the collected data and report which are the
performing/underperforming aspects of the game economic model, why, and provide
solutions to Gameloft management.
This is a position
requiring a mix of strong economic and marketing knowledge with a passion for
analytical game design and the emerging free-to-play business model.
Day-to-day Tasks Include:
·
Defining
the virtual products and their statistics with the development team and
understanding how each of them contributes to the game dynamics
·
Identifying
the potential sale drivers for the different product categories in the game
economy, and defining the key points of exposure for those drivers
·
Balancing
the needs for those virtual products, their relationships, life cycles and
their streams of availability
·
Managing
pricing to create specific price point roles and implementing selling
strategies for higher price points
·
Regularly
providing user feedback and statistics/price point tuning to development team
based on play-testing, both during game development and post-release
·
Analyzing
the evolution of the metrics you defined to spot both monetization bottlenecks
and facilitators, then reporting suggestions for game design or strategy
accordingly