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Rockstar Games

New York City , New York - United States
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Product Manager

Description

Lead, develop and implement strategic product marketing plans for Rockstar Games. Manage product launches and marketing for high-profile next generation console, PC and portable gaming titles. Interact closely with various inter-company departments and external agencies in the development of marketing and communication materials.

Responsibilities:

- Develop and implement high impact product marketing plans for Rockstar Games.
- Be the internal beacon for all publishing activities for a given title.
- Develop the execution of innovative title-specific marketing plans consistent with the Rockstar Games brand strategy for key, high-profile products.
- Develop and manage marketing plan budgets; authorize, manage and track expenditures.
- Maximize retail marketing effectiveness in consultation with Take-Two Sales team.
- Ensure establishment of relevant measurement criteria and oversee the tracking and analysis of marketing program returns.

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