Senior Manager, Research and Planning - 2K Games

Description

Senior Manager, Research and Planning - 2K Games


Job Responsibilities

High Level

• Lead 2K’s Consumer Research Activities
• Provide 2K Management with Strategic Insight and Analysis
• Support Marketing, Product Development and Development Teams with Critical Market Data
• Be the Expert on Market Trends both Inside Gaming and Broader Entertainment Space


Detailed

• Manage Research Vendors
• Analyze Syndicated Data (Internal Sales Data, NPD, Nielsen Video Game Tracker, EEDAR Gamepulse, Nielsen Media)
• Coordinate Custom Testing (Playtests, Focus Groups, Marketing Material Tests, Collateral Materials, Online Surveys, MetaCritic Predictive)
• Conduct Ad-Hoc Research
• Work across Take-Two (with R* counterpart and HQ staff) to share research finding