Marketing Manager

Description

The US Marketing Manager will have responsibility for planning,directing and coordinating the marketing of Escape Studios’ products and services in the USA.

The primary responsibility for this role is to put in place lead generation strategies and programs, which will have a direct impact on the sales revenue of Escape Studios in Los Angeles. Success in this role will also be measured by increased market visibility and awareness, as well as increased market share.

The primary objective of this role is to the generation of leads
Plan, manage and coordinate lead generation programs
Conduct on-going market research to determine market requirements for existing and future products
Analysis of customer research, current market conditions and competitor information
Develop and implement marketing plans and projects for new and existing products
Monitor, review and report on all marketing activity and results
Manage the marketing budget for the North American region
Deliver marketing activity within agreed budget
Liaison with outside agencies such as PR agencies and creative agencies
Ensure all marketing messages and promotional activities meet the corporate brand guidelines
Develop and nurture relationships with key industry partners
Maintain close relationships with past students to develop case studies

The US Marketing Manager will be expected to use a broad range of elements in the marketing mix for that region, including:

Direct mail, and more specifically email marketing
Traditional print, online and social media advertising
Trade shows, road shows, conferences and online events
Broadsheet, trade press & online PR