Description
Are you interested in working for an exciting company that is redefining the way people play video games? Do you want to work for a world-class company in a fun, rewarding environment in Toronto? Then Gameloft is the company for you!
Gameloft, an international publisher and developer of video games for smartphones, console, tablets and feature phones, is seeking a Product Manager to join our growing team.
As part of the Marketing department and working in close collaboration with the production, monetization and user acquisition team, the successful candidate will manage, launch, promote and sustain a portfolio of social free-to-play games throughout their entire life cycle. This role is located in our production studio in Toronto but you will also work and coordinate with our international teams including but not limited to local Marketing & PR Managers, web development studios, video production studios, Artists, Community Managers and Customer Care Managers.
For each of your titles, you will be responsible for:
• Product marketing:
- Identify the game’s target audience, positioning, values, and selling points;
- Create brand identity: title, packaging, and “story telling” around game’s scenario and characters;
- Conduct market researches, benchmarks, polls and consumer studies ;
- Follow the game development stages and make recommendations to improve user experience, engagement, socialization and retention;
- Coordinate game’s approval with copyrights owner (Universal, Sony Pictures, Ubisoft, Marvel, etc.).
• Global launch plan:
- Define the marketing strategy to create brand awareness and generate traffic and installations including but not limited to: press relations, promotion and partnership programs, social marketing actions, sales support docs for app stores merchandising, traffic acquisition recommendations, etc;
- Coordinate implementation with local marketing & PR teams, Key Account Managers, Game Monetization & User Acquisition Manager, Game Monetization & User Acquisition
Manager, and partners;
- Create game’s promotional tools, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other needed assets for special marketing initiatives;
- Analyze marketing campaign results and report it to game’s team, top management, and licensor.
• Game Evolution:
- Measure and analyze game users’ feedback, behavior, and market’s acceptance. Share results & recommendations with game’s production team and top management;
- Coordinate community management and customer care activities and messaging and set specific game customer care policy when needed;
- Prioritize bugs fixes and user experience improvements, following
up on the game updates schedule with production team and monetization manager;
- Manage a marketing calendar based on game’s updates and promotions, and oversee related announcements, merchandising, and community management.
Skills and Profile:
- At least 1 to 2 years’ experience in consumer marketing in the Video Game industry or entertainment industry;
- BBA or MBA in Marketing;
- Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole;
- Strong analytical skills with a meticulous mind;
- Creative spirit capable of creating innovative marketing programs that are result oriented;
- Strong leadership skills;
- Talented communicator with an excellent grasp of the English language;
- Ability to work with a wide range of profiles (business, game design, analysts, etc.).
*Important*
Please send your resume and cover letter when you apply.
Only selected candidates will be contacted. Your CV will be saved in our files for a period of 6 months. Thank you for your interest in Gameloft.
Why work for Gameloft?
- Join one of the most exciting industrial sectors today, whose partners and clients include Apple, Microsoft, Nokia, Google, Nintendo, Samsung, and telecommunication carriers
- Experience an exceptional, dynamic, demanding and motivating working environment within a fast-growing company
- Work in an international environment where you can communicate with other countries and cultures on a daily basis
- Enjoy excellent local working conditions (good office space quality, located in Toronto)
- We offer competitive salaries and excellent benefit packages
About Gameloft
Gameloft is a leading international publisher and developer of downloadable video games. For 10 years, Gameloft has been established as one of the top innovators in its field. The company creates games for mobile phones, smartphones, iPhone iPod touch and iPad. Gameloft games are also available to players on WiiWare, DSiWare, Microsoft Xbox LIVE Arcade and PlayStation®Network.
Partnership agreements with leading licenses such as UNO™, Ferrari, Shrek, CSI, Spider-Man and Brothers in Arms allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Real Football, Asphalt and Brain Challenge.
Gameloft is present on all the continents with its own production studios, employing over 3,500 developers, and distributes its games in over 100 countries. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)
For
more information go to www.gameloft.com.