Product Manager

Description

As part of the Marketing department and working in close collaboration with the production, monetization and user acquisition team, the successful candidate will manage, launch, promote and sustain a portfolio of social free-to-play games throughout their entire lifespan. This position is located in our production studio in Montreal, but you will also work and coordinate with our international teams, including but not limited to local marketing & PR managers, web development studios, video production studios, artists, community managers and customer care managers.

For each of your titles, you will be responsible for:

·         Product marketing:

• Identifying the game’s target audience, positioning, values, and selling points
• Creating brand identity: title, packaging, and storytelling around a game’s plot and characters
• Conducting market research, benchmarks, polls and consumer studies
• Following the game development stages and making recommendations to  improve user experience, involvement, socialization and retention
• Coordinating game approval with copyright owners (Universal, Sony Pictures, Ubisoft, Marvel, etc.)

• Planning global launches:
• Defining the marketing strategy to create brand awareness and generate traffic and installations, including but not limited to press relations, promotion and partnership programs, social marketing actions, sales support docs for app store merchandising, traffic acquisition recommendations, etc.
• Coordinating implementation with local marketing & PR teams, key account managers, the game monetization & user acquisition manager, and partners
• Creating promotional tools for games, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other assets required for special marketing initiatives
• Analyzing marketing campaign results and reporting them to the teams, top managers, and licensors for each game

• Monitoring game evolution:
• Gauging and analyzing feedback, behavior and market acceptance from game users, then sharing the results & recommendations with the production teams and top managers of each game
• Coordinating community management and customer care activities/messaging, as well as defining specific game customer care policies when needed
• Prioritizing bugs fixes and user experience improvements, following up on the game update schedule with the production team and monetization manager