User Acquisition Specialist (remote)
Description
Hibernum is seeking a talented User Acquisition Specialist who will be working remotely with frequent travel to Montreal.
RESPONSIBILITIES:
Design, implement, launch and track multiple targeted acquisition campaigns to drive new users to our products on ad networks, social media platforms and various other channels;
Analyze data to optimize campaigns to meet volume and return on investment targets;
Work with data science and business performance managers to develop insights;
Develop tracking capabilities and ongoing campaign optimization;
Build and expand relationships with external partners, publishers and traffic sources to buy and negotiate ad traffic and rates;
Work with marketing team to define marketing campaign and cross-promotion strategies;
Advise on implementation of mobile analytic solutions and tracking;
Perform market research and analysis;
Business development and building partnerships;
Partner with Marketing and other internal resources in order to develop ideas and define and deliver campaigns;
Optimize targeting, creatives, marketing messages, marketing spend, bids and budget allocation;
Research industry trends, identify new ad formats, lead ad product testing and integrations;
Develop A/B testing programs to maximize acquisition efforts and return;
Work with product teams to identify features that improve effective customer acquisition;
Generate performance reports for management.
PROFILE:
Degree in Marketing, Business, or other related field;
2+ years of experience in online and/or mobile marketing;
Experience with successful online customer acquisition;
Ability to juggle projects across multiple networks and platforms;
Passion for games and understanding of Free to Play model;
Proven track record of taking ownership and driving results;
Strong written and verbal communication skills;
Excellent multi-tasking abilities;
- Comfortable working from home with frequent travel to Montreal.
This Job is no longer active!