PR/Social Media Manager

Description

This position is an individual contributor that manages and executes public relations activities for campaigns that sustain a specific image for Wargaming America, Inc. and its products. Contributor will also plan and execute social media strategy and support for all Wargaming products.

Essential Job Functions:

Public Relations

• Manage specific Wargaming products and communicate PR goals and strategies to publishing team.
• Create, edit and distribute media alerts, press releases, interviews and additional press materials.
• Manage and build relationships with gaming, tech and consumer media.
• Align with Production, Community, Marketing and global teams to support product updates and events.
• Arrange and pitch product previews, reviews and features.
• Book and organize media appointments for trade shows and press tours.
• Assist in creating and maintaining media and influencer database.
• Monitor and track daily product and company coverage.

Social Media

• Develop and implement social media strategy across all Wargaming Twitter handles in North America.
• Create, curate, and manage published content (images, video and written).
• Engage with new and existing social media followers.
• Develop and expand community and/or influencer outreach efforts.
• Design, create and manage promotional campaigns and giveaways.
• Monitor effective benchmarks for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Essential Position Requirements:

• BS/BA in professional writing/editing or equivalent experience   

• Typically has 4 to 6 years of progressively complex related experience