Senior Analyst - Marketing Analytics

Description

SENIOR ANALYST - MARKETING ANALYTICS

Who We Are: 
2K develops and publishes interactive entertainment globally for console systems, handheld gaming devices and personal computers, including smartphones and tablets. 2K is a leading publisher of today’s most popular gaming genres and most well-known for critically acclaimed game franchises like NBA 2K, WWE 2K, Bioshock, Borderlands, Evolve, XCOM and the beloved Sid Meier’s Civilization.

What We Need: 
2K has been a major console and PC game publisher for several console generations and is known for bringing amazing IP to the market.  As our games get bigger and more complex, we are growing our analytics group. We’re looking for a skilled and passionate Sr. Analyst to work in the Analytics team, who will oversee collecting, organizing and analyzing the historical marketing data and who will directly work with marketing teams to evaluate and optimize the marketing campaigns by utilizing the insights from the data.

Job Responsibilities Will Include:

• Work closely with marketing teams to collect, organize and analyze all historical data related to the offline and online marketing campaigns
• Describe a set of key metrics to evaluate the performance of different marketing channels and develop comprehensive multichannel campaign measurement plans
• Identify optimization opportunities across marketing channels and work closely with marketing managers and agency partners to implement these opportunities
• Develop statistical models to understand the relationship between different campaign factors / attributes and sales
• Support marketing teams with planning the campaigns and determining the media mix
• Collaborate with the other members of the analytics team to bring the gameplay and marketing data together and build predictive models for customer segmentation and campaign optimization
• Create and distribute reports and dashboards to summarize performance of campaigns / channels
• Perform channel- and region-specific deep dives where necessary

Who We Think Will Be A Great Fit: 
We’re looking for a senior analyst who is eager to mine data for insights, hypothesis driven and experienced with using data-driven techniques to test the hypotheses rigorously. The ideal candidate must have a holistic view of paid and unpaid marketing tactics that extrapolate actionable learnings and must be able to influence the business decisions. Being a solution oriented, creative problem solver and self-starter with passion and enthusiasm to drive the results for meaningful changes are also going to be very critical for this role.

Minimum Requirements:

• B.A. or B.S. in Mathematics, Statistics, Economics, Computer Science, Engineering Sciences (or in another quantitative discipline) – Master’s or PhD Degree is a big plus
• 3+ years of experience in marketing analytics with very large, complex and multi-dimensional data sets 
• Experience working with paid and unpaid marketing channels
• Experience with multi-channel attribution and media mix models
• Experience with predictive modeling techniques and accomplished in use of one of the statistical software packages like R or SAS
• Experience with SQL and data visualization tools, Tableau preferred
• Experience with  advertising (DoubleClick, Nielsen, etc.) and website (Google Analytics, Omniture, etc.) and search analytics tools
• Strong Excel skills including VBA macros, pivot tables, vlookups, etc.
• Excellent communication skills, with a proven track record of working across all levels of the organization – having the information is one thing, you must be able to disseminate and educate
• Video games industry experience is strongly preferred