Associate Product Manager, WWE2K

Description

ASSOCIATE PRODUCT MANAGER, WWE2K

Have you ever dreamed of working at one of the world’s biggest video game publishers? Do you have a passion for marketing, entertainment and sports? Do you desire a fast-paced, team-oriented, multi-faceted work environment, where every day is never the same, your opinion matters and with a great work/life balance? If so, we would love to meet you and have you on our marketing team.

Who We Are:

Collectively, the core WWE brand marketing team, based in Novato, CA, includes over 50 years of sports and video game industry experience. We’ve come from near and far, from places as exotic as Philly, PA, Portland, OR, Minneapolis, MN, Manhattan Beach, CA, and New Providence, NJ, to settle as a collective unit in the rolling hills of Marin County. We may have passionate discussions about work, music, where to grab a brew, or the latest twists and turns of current events and pop culture, but we’ve made that trek, because we love what we do, and the people that we work with.  

Of course, what is impressive isn’t where we are from, or where we are now, or even the number of lunchtime boot camps we’ve completed, but what we’ve collectively accomplished over the last few years. The WWE 2K brand has grown at an accelerated rate, and thus, our team is growing as well. We see more years of growth to come, because of this team, and perhaps… you! 

2K develops and publishes interactive entertainment globally for console systems, handheld gaming devices and personal computers, including smartphones and tablets. 2K is a leading publisher of today’s most popular gaming genres and most well-known for critically acclaimed game franchises like NBA 2K, WWE 2K, Bioshock, Borderlands, Evolve, XCOM and the beloved Sid Meier’s Civilization.

What We Need:

We’re looking for a hungry, highly motivated, passionate, creative-thinking and detail-oriented Associate Product Manager who will be a vital and integral part of the WWE 2K brand marketing team. The Associate Product Manager will participate in the development and implementation of strategic product marketing plans for 2K. You will assist with managing the marketing and communication for product launches attached to high profile console, mobile and PC titles. You will interact closely with all key inter-company departments, including international partners, as well as the brand licensor and external agencies in the development of marketing and communication materials. 

In a nutshell, you will contribute to, and help manage every facet of a AAA product/entertainment launch from beginning to end. If the public sees it, you will have played a significant role in the development and management of that strategy and execution.

Job Responsibilities Will Include:

• Participate in the creation, design and execution of innovative title-specific marketing plans consistent with the WWE 2K brand strategy for key high profile products
• Collaborate with, and support, Brand Marketing team with planning and execution of all title launches
• Work with creative agency and in-house creative departments in development of key art, packaging, advertising creative, video trailers, sales support materials, web, and point-of-sales materials
• Guide external media agency to plan and direct media buying related to the execution of advertising plans involving TV, print, online, social and more
• Work with licensor for approvals of key campaign concepts, assets and other business matters, as well as collaborate with licensor to collectively bring product to market with maximum awareness and demand
• Develop marketing plan budgets; manage and track expenditures
• Consult with product development teams to ensure products meet relevant positioning, are feature competitive and relevant assets are produced
• Work closely with in-house and external public relations teams in developing PR strategy / execution and liaison between development and PR teams to direct assets and represent the game for various events and audiences
• Ensure establishment of relevant measurement criteria and oversee the tracking and analysis of marketing program returns
• Track and analyze market data to identify the most effective opportunities for return on investment and brand extensions
• Monitor consumer behaviors to insure products are in sync with market expectations
• Demo and present 2K titles at PR events, industry events and sales/retailer meetings
• Moderate travel required (e.g. industry events, developer visits, live events, production shoots, and sales support / satellite office meetings)

Who We Think Will Be A Great Fit:

Minimum Requirements:

• Bachelor’s degree  
• At least 2-3 years of progressively responsible product marketing experience
• Knowledge of applicable industries – gaming, sports, entertainment, consumer products
• A track record of juggling multiple projects… and completing them with time to spare. You are a flawless executor, not a procrastinator.
• You find satisfaction in a job well done, and you want to solve head-scratching challenges
• You have a desire to learn the brand in-and-out, from both a consumer and business perspective
• Do these adjectives should describe you: Team player, strategic, scrappy, problem solver, creative thinker, passionate, collaborative, determined, multi-tasker, detail-oriented, no-task-is-too-menial? You’re so much fun to work with, we would love to hang out after work or over the weekend? If so, click below to apply.