As a key member of the ILM and Skywalker Sound public relations team, the Sr. Publicist is responsible for executing ILM and Skywalker Sound’s public relations strategy.
- In Partnership with the Director of PR and Communications, responsible for developing and executing comprehensive and strategic long-range publicity vision and plan that build on the ILM and Skywalker brands and highlights company’s capabilities.
- Partner with ILM and Skywalker Sound executives and their teams to lead PR efforts globally.
- Propose ideas and plans for publicity campaigns; write press releases, biographies, fact sheets, executive quotes and related communications.
- In conjunction with ILMxLAB leadership, create and implement global PR strategy for ILMxLAB.
- Execute the ILM publicity campaigns for an average of 12 films a year in conjunction with client publicity teams.
- Execute the Skywalker Sound publicity campaigns for an average of 15 films a year.
- Execute award campaigns including AMPAS, BAFTA and VES Awards, CAS, MPSE’s, and Sundance Labs
- Develop, maintain, and support strong relationships with industry press, industry representatives, vendors, and studios.
- Pitch stories and cultivate key press relations.
- Manage ILM third party partner PR requests with client PR teams.
- Identify and develop industry event participation and speaking opportunities.
- Manage participation at industry events including Siggraph, and FMX.
- Participates as a key member of the Lucasfilm Speakers Series program.
- Monitor industry developments and benchmark the ongoing achievements of Lucasfilm companies against peers.
- Act as official spokesperson for ILM and Skywalker Sound as appropriate.
- Leads tours to press, clients and guests.
- Partner with Lucasfilm publicity and Disney publicity on global company initiatives.
- Develop corporate communications plans that align within the overall Lucasfilm communications initiatives.
- Ability to travel for location work, client meetings and industry events.
- Ability to work weekend and overtime, depending on show schedules.
- Performs special projects as needed on an ongoing basis
Requirements:
- B.A. degree in English, communications or related field
- Minimum eight (8) years related experience in publicity within the film/entertainment industry.
- Excellent media relationships with entertainment industry.
- Proven track record of developing PR plans.
- Strong writing background and ability to provide writing samples
- Excellent communication skills with emphasis on diplomacy a must.
- Familiarity with the entertainment industry
- Experience pitching news stories to print, broadcast and online media
- Proficiency in Windows, Mac, Word, Excel, PowerPoint, Keynote, Google Apps.
- Must have a specific understanding of visual effects techniques, scheduling and throughput
- Understanding of ILM production processes a plus
- Must possess very strong organizational and communication skills and be able to handle a variety of tasks in an efficient manner while meeting deadlines.
- Ability to manage sensitive and confidential situations effectively and professionally
- Ability to multi-task
- Strong self-directed work ethic
- Proven ability to work efficiently, effectively as part of a team, and independently where assigned
- Proven ability to think critically and anticipate potential situations
- Proven ability to interact effectively within department, across and outside the organization.
- Uses a computer keyboard at least 75% of total work time
- Must be able to travel on an as needed basis
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