Senior Marketing Manager
Description
Purpose of the
job:
The Senior Marketing Manager will play a critical role in the
planning and execution of the company’s marketing activities, including messaging,
advertising, design, social media, events, website maintenance/development, SEO,
product launches, customer references, partner marketing, support of the
business development team and internal communications. This role will both manage
external vendors and serve as an individual contributor, and will work
closely with the PR manager and counterparts in Asia to coordinate cross-channel
campaigns.
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Essential
Functions/Responsibilities:
- Drive content for use in public relations, website,
advertising and social efforts
- Work closely with business development teams to provide
marketing support
- Manage and maintain the website, liaise with international
teams to coordinate localization of the site
- Liaise with and support parent companies’ marketing efforts
- Manage the company brand and help evolve the message
- Drive the company’s activity across social media channels
- Manage North American paid search campaigns
- Manage the company’s presence at events and tradeshows
- Manage the launch of and contributions to the blog
- Work with partners on joint-promotions and awareness campaigns
- Manage budgets and timelines across marketing campaigns
- Track and report campaign metrics, present
findings for data-driven marketing
- Support internal communications (including Intranet) with
writing/editing guidance; keep employee base apprised of company activities
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Qualifications:
Education and/or Experience Required:
- College
degree in communications and/or marketing or a related field, and/or a
combination of education and experience equivalent to that level of
professionalism, problem solving, and analytical skills required
- 7+
years work experience required in entertainment, preferably the VFX Feature
Film, virtual reality and/or Commercials/Advertising industry
Skills,
Abilities, Special Licenses or Certificate:
- Knowledge
base of current industry technology trends preferred
- Excellent
written, verbal, and interpersonal skills
- Expertise
with social media tools and channels
- Portfolio
and writing samples evidencing successful marketing campaigns required
- Familiarity
with visual effects industry is desired
- Experience
in production environment is desired
- Ability
to self-manage, and to prioritize and execute multiple projects in a
fast-paced environment
- International
business experience a plus
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Working
Conditions and Environment/Physical Demands:
- Office
working environment
- Hours
for this position are based on normal working hours but will require extra
hours pending production/business needs
- Walking/bending/sitting
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The above statements
are intended to describe the general nature and level of the work being
performed by people assigned to this work.
This is not an exhaustive list of all duties and responsibilities
associated with it. Digital Domain 3.0,
Inc management reserves the right to amend and change responsibilities to meet
business and organizational needs.
This Job is no longer active!