INDG

At INDG we develop technology that enables engaging, hyper-realistic digital product experiences. Our goal is to make "every product playable", by combining the science of technology with the artistry of computer-generated content. Our offices are in Amsterdam, Bucharest and New York. Clients include Adidas, Yamaha, Ralph Lauren, Electrolux, and Philips.

Our CG artists, interactive designers, and developers focus on creating virtual versions of our clients' products, so lifelike it feels like you could reach out and touch them. Yes, at INDG we geek out to sexy technology like 3D modeling and AR, but behind the bits and bytes is an obsessive drive to design sophisticated technology and software solutions. At INDG we believe our clients deserve the best service we can deliver.

What’s Grip?
Grip www.grip.tools is web-based software that automatically generates visual content. It’s based on photorealistic 3D, capitalizing on INDG’s fifteen-year-long experience in that field. 3D is good because once your beer or your juicer or your rocket is on Grip, it can be used and re-used for multiple media: images, videos, iOS apps, and such.

What’s inside Grip?
One can imagine that Grip is rather complex: it needs to render things quickly and photo-realistically, which presupposes some heavy engineering. But it’s not just that. Companies like Nivea or L’Oréal produce thousands of products and images in tens of countries. The relations between everyone have to be managed within Grip. Who sees which images? Who’s eligible to call shots on creative aspects of what is being produced? Which countries should access which 3D products? It is a sophisticated system and so it needs sophisticated software development.

We are a young and dynamic company, continually evolving and (hopefully) maturing. The same goes for how we position ourselves and what we communicate to the rest of the world. The values that drive us are a strong eye for detail with a constant push for quality and imagination.