Marketing Game Manager

Description

For over 20 years Monolith has been obsessed with delivering unique gaming experiences for our fans. Combining innovative gameplay, cutting edge technology and AI, inventive narratives and stunning visuals to create award winning and best-selling games. Starting with our first game, Blood through to our most recent title, Middle-earth: Shadow of Mordor which has been awarded with numerous Game of the Year Awards, including Gamespot, Joystiq and IGN as well as Best Action/Adventure Game at the 2014 Game Awards.

We are dedicated to ensuring that our next game is our best yet, and to achieve that we need the best and brightest talent the industry has to offer.

Summary

Monolith’s Marketing Game Manager (MGM) is responsible for working closely with Monolith’s product vision holders to create outstanding Marketing, PR and Community programs.  To this end, the MGM also collaborates with WBIE’s Brand Marketing, Product Marketing, Trade Marketing and PR staff to develop and facilitate marketing assets and tactics throughout the product lifecycle.  Ultimately, the MGM is a critical driver to help further the establishment and success of Monolith brands and franchises.  

Job Responsibilities

-Works closely with Monolith’s vision holders on the creation of marketing assets that will differentiate Monolith product, demonstrate product strengths, and create consumer excitement. Works with development staff to produce high-quality marketing assets for editorial, packaging, advertising, game manuals and other uses. 

-Works closely with other functional areas across WBIE (e.g. Brand Managers, PR, Product Marketing, Trade Marketing, Sales, etc.) to develop and facilitate successful, consumer, trade, and media marketing assets and tactics throughout the development cycle.  

-Works closely with Monolith’s vision holders in shaping Marketing, PR, Community and live service programs.  Uses marketing concepts and intelligence to inform development decisions and maximize product success.

-Identifies, develops and executes strategies for establishing and growing online communities around Monolith and Monolith’s products.  Cultivates Studio/Product Brand image and reputation by managing an online presence that maintains consumer engagement.

-Continually evaluates market intelligence, consumer patterns, and the competitive landscape of Marketing, PR and Community strategies and insights.  Conducts, coordinates and/or commissions research and testing to identify opportunities.  Exploits this information to recommend adjustments to Marketing, PR and Community programs.

-Trains Producers and other development staff on best practices for demonstrating product to external parties.  Where appropriate, serves as product spokesperson and demonstrates product to significant audiences.

-Community Management oversight and vision.  This includes direct management of the Community Manager along with the creation and oversight of Monolith’s Twitch channel.  Also works on Social programs and integrated communications with WBIE PR.

JOB QUALIFICATION STANDARDS

Work Experience

· 5+ years marketing experience within a product development organization required.

· At least 3 years’ experience within the videogames industry preferred.

· Prior experience working for (or closely with) a game developer preferred.

· Prefer experience managing a digital product or service, including segmentation, data analytics, funnel management, performance-based marketing, mobile marketing, etc.

Education, Professional Training, Technical Training or Certification

· Bachelor’s degree in Marketing, Communications, Business or related field required.

· Master’s degree preferred.

Knowledge/Skills

· Is able to effectively present and demonstrate products to internal and external audiences, including Sales and Journalists.

· Must have thorough understanding of the game development process and cycles.

· Requires a strong competitive knowledge of the games market (e.g. past and current game feature sets, title performance, marketing tactics, etc.).

· Excellent communication skills required, both written and verbal.  Must be able to manage communications effectively across a worldwide organization.

· Must have strong organizational skills and be able to manage multiple products simultaneously. 

· Must be collaborative and an effective negotiator.

· Must be a resourceful and creative problem solver.

· Requires a self -starter with high level of initiative.

· Strong sense of ownership required.