Description
3D Systems / Gentle Giant Studios, Inc. is seeking a full-time Marketing
Manager for our Creative Services department that specializes in entertainment
based prototyping, product development, 3D printing, fine art fabrication, and
consumer product manufacturing services. This position involves creating and
executing marketing campaigns that drives revenue. This is a high growth
position with the industry leader.
Description
The Creative Services Marketing Manager will promote the prototyping, product
development, fine art fabrication, 3D printing, and manufacturing services of
Gentle Giant Studios. Responsible for managing all SEO activities such as
content strategy, link building and keyword strategy to increase rankings on
all major search networks.
Primary Job Functions
Manage all SEM campaigns in order to maximize
ROI.
Execute tests, collect and analyze data,
identify trends and insights in order to achieve maximum ROI in paid search
campaigns.
Track, report, and analyze website analytics’
and PPC initiatives and campaigns.
Manage campaign expenses, staying on budget,
estimating monthly costs and reconciling discrepancies.
Manage marketing budget and allocate/invest
funds wisely.
Optimize copy and landing pages for search engine
marketing.
Perform ongoing keyword discovery, expansion and
optimization.
Work with the development team to ensure SEO
best practices are properly implemented on newly developed code.
Develop strategies and tactics to get the word
out about our company and drive qualified traffic to our front door.
Deploy successful marketing campaigns and own
their implementation from ideation to execution.
Experiment with a variety of organic and paid
acquisition channels – content creation, content curation, and pay per click
campaigns, event management, publicity, social media, lead generation
campaigns, copy writing, and performance analysis.
Produce valuable and engaging content for our
website and blog that attracts and converts our target groups.
Measure and report performance of marketing
campaigns, gain insight and assess against goals.
Assist in the development of client proposals
for new business.
Actively network in the Entertainment, Consumer,
and Gaming industries.
Contribute to the innovative development of the
Creative Services department.
Present materials to clients with confidence,
clarity, and enthusiasm.
Maintain awareness of entertainment industry,
specifically in Theatrical, Television, Streaming or Gaming industry trends,
direction of technology, clients and consumer behavior.
Qualifications
Education
and Training
Bachelor’s degree or 5+ years of direct experience
Experience
Credible knowledge of creative disciplines that
contribute to consumer product development and manufacturing solutions.
Entertainment industry experience a plus.
Knowledge, Skills & Abilities
Must have a positive, can-do attitude with a high
level of dedication.
Proactive approach to identify and solve problems
before they arise.
Expert at translating consumer insights into
actionable creative strategies and breakthrough concepts that drive business
results.
Must be hands on creative, self-starter and
innovative thinker.
Ability to adapt, plan and organize in a constantly
changing environment.
Exceptional at cultivating relationships,
collaborating across business units and functions.
Ability to communicate to various functional groups
while translating client strategy.
Attention to detail with outstanding analytic
skills.
Ability to work in a team environment.
Diverse understanding of the creative and
manufacturing industry related to studios and gaming.
Well defined customer service and communication
skills.