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Madison Square Garden

Burbank, California - United States
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Immersive Creative Director


The Creative Director is a hands-on creative leader, guiding interdisciplinary teams through research, strategy ,concept development, pitching, and production to deliver compelling experiences & design solutions for Immersive at MSG Sphere. The Creative Director is responsible for leading a multi-disciplinary team in developing world class experiential activations through multiple formats that successfully integrate brand and artistic goals at scale. You are a proven leader with an exemplary aesthetic and design skills that thrives on the challenge of leading through doing. This role requires skilled collaboration across multiple stakeholders.

Specific Functions/Activities

· Collaborate with cross-functional teams to ideate innovative, integrated marketing platforms and activations, rooted in strategic insights, to ultimately deliver strategic brand partnerships that drive business and build reputation.

· Lead internal brainstorms on assigned projects, collaborate cross-functionally with other creative stakeholders and multi-disciplinary teams from conception to execution.

· Accountable for presenting compelling concepts backed up by solid strategic insights and business case

· Execute and manage integrated branded content for multiple platforms from idea to deliverables with a focus on feasibility, logistics and budget continuity.

· Build relationships with stakeholders and clients; based on trust, respect, objective listening, and alignment with their needs alongside demonstrating ambitious creative concepts and opportunities

· Steward the creative integrity of projects and champion design excellence for our brand and our partners

· Work closely with creative leadership to elevate the team’s creative output and establish a high bar for excellence

· Build, lead, and mentor a team of exceptionally talented designers to develop industry leading concepts and executions.

· Cultivate healthy processes and relationships while pushing creative boundaries 



· 7+ years of experience in a creative studio, developing innovative and engaging experiential concepts across digital and physical platforms 

· Demonstrated creative and design excellence with career progression in your portfolio

· Proven track record of working in experiential activations at scale, with experience in live events, immersive experiences with brand and cultural clients preferred

· Demonstrated ability in written communication and presentation copy writing

· Advanced proficiency in relevant design software (ex. Photoshop, Illustrator, Keynote, After Effects, and/or 3D software etc.) 

· Articulate and charismatic speaker who can lead discussions and captivate a room 

· Experience with channel strategy from a creative perspective is ideal and heavy experience in digital is a huge plus

· Adept at visualizing concepts across a wide range of mediums 

· Objective listening skills with the ability to formulate information into concepts and designs that are technically and economically viable 

· Reliable decision-making capabilities, based on solid understanding of how to balance creative expression, pragmatic design, and business needs 

· Strategic and agile thinker who can pivot the creative and evolve design to meet shifting needs 

· Ability to seed and generate a larger sustainable holistic vision across platforms, locations, and supporting initiatives 

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