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MSG Sphere Studio

Burbank & New York City, - United States
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Immersive Creative Director


Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment experiences.  The Company presents or hosts a broad array of events in its diverse collection of venues: New York’s Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre and The Chicago Theatre.  MSG Entertainment is also building a new state-of-the-art venue in Las Vegas, MSG Sphere at The Venetian, and has announced plans to build a second MSG Sphere in London, pending necessary approvals. In addition, the Company features the original production – the Christmas Spectacular Starring the Radio City Rockettes – and through Boston Calling Events, produces the Boston Calling Music Festival.  Also under the MSG Entertainment umbrella is Tao Group Hospitality, with entertainment dining and nightlife brands including Tao, Marquee, Lavo, Avenue, Beauty & Essex and Cathédrale. More information is available at

The Creative Director is a hands-on creative leader, guiding interdisciplinary teams through research, strategy, concept development, pitching, and production to deliver compelling experiences & design solutions for Immersive at MSG Sphere. The Creative Director is responsible for leading a multi-disciplinary team in developing world class experiential activations through multiple formats that successfully integrate brand and artistic goals at scale. You are a proven leader with an exemplary aesthetic and design skills that thrives on the challenge of leading through doing. This role requires skilled collaboration across multiple stakeholders.

Specific Functions/Activities: 
  • Collaborate with cross-functional teams to ideate innovative, integrated marketing platforms and activations, rooted in strategic insights, to ultimately deliver strategic brand partnerships that drive business and build reputation.
  • Lead internal brainstorms on assigned projects, collaborate cross-functionally with other creative stakeholders and multi-disciplinary teams from conception to execution.
  • Accountable for presenting compelling concepts backed up by solid strategic insights and business case
  • Execute and manage integrated branded content for multiple platforms from idea to deliverables with a focus on feasibility, logistics and budget continuity.
  • Build relationships with stakeholders and clients; based on trust, respect, objective listening, and alignment with their needs alongside demonstrating ambitious creative concepts and opportunities
  • Steward the creative integrity of projects and champion design excellence for our brand and our partners
  • Work closely with creative leadership to elevate the team’s creative output and establish a high bar for excellence
  • Build, lead, and mentor a team of exceptionally talented designersto develop industry leading concepts and executions.
  • Cultivate healthy processes and relationships while pushing creative boundaries
  • 7+ years of experience in a creative studio, developing innovative and engaging experiential concepts across digital and physical platforms 
  • Demonstrated creative and design excellence with career progression in your portfolio
  • Proven track record of working in experiential activations at scale, with experience in live events, immersive experiences with brand and cultural clients preferred
  • Demonstrated ability in written communication and presentation copy writing
  • Advanced proficiency in relevant design software (ex. Photoshop, Illustrator, Keynote, After Effects, and/or 3D software etc.)
  • Articulate and charismatic speaker who can lead discussions and captivate a room
  • Experience with channel strategy from a creative perspective is ideal and heavy experience in digital is a huge plus
  • Adept at visualizing concepts across a wide range of mediums
  • Objective listening skills with the ability to formulate information into concepts and designs that are technically and economically viable
  • Reliable decision-making capabilities, based on solid understanding of how to balance creative expression, pragmatic design, and business needs
  • Strategic and agile thinker who can pivot the creative and evolve design to meet shifting needs
  • Ability to seed and generate a larger sustainable holistic vision across platforms, locations, and supporting initiatives

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