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MSG Sphere Studio

Burbank, California - United States
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Senior Director Brand Marketing


Who are we hiring?
Reporting to the SVP of Marketing and Communications, this individual will drive development and execution of Sphere Brand Strategy to create the foundational brand communication structure that will make Sphere a world class brand for years to come. They will ensure our brand promise is unique, needed, and differentiated in the market. They will work to define our points of difference and our points of parity as a brand. Finally, the Director will work with the SVP to define how we go to market. This will include completion of key brand foundations including definition of Brand Archetype (defining the soul of the brand), Brand Identity (look, tone, feel), Brand Architecture (how master brand i.e., MSG and sub brands i.e., Sphere work), Brand Communication Idea (the Big Idea), Brand Media Strategy (what is the right mix of media to build the brand). Done right, this will give us a strategic framework that will allow our local marketing teams to execute consistently and with excellence to build a brand that is known and loved globally.

What will you do?

  • Work with the SVP and other team members to define: Who we serve, what we promise, and how we go to market from a communication standpoint
  • Ensure our target audiences and prime prospects are sufficient to meet our business goals
  • Work to develop our communication idea (example of an communication idea is “What happens in Vegas stays in Vegas” for the Las Vegas tourism board) which is a heart and mind opening transformation of our brand benefits into a memorable advertising campaign
  • Work with SVP to define how we go to market.
  • Own?development of the vault containing all Sphere content, keeping it up to date and?cleared with internal audiences, so that colleagues have access to an up-to-date?repository to meet our needs with partners.?

What do you need to succeed?
  • 10-15 years of strong brand building experience
  • Ideal candidate will have experience from leadership companies 
  • Creative and strategic thinker
  • Executes initiatives with excellent follow-through


The Company requires that all individuals, subject to certain limited exceptions, be fully vaccinated against COVID-19.  The Company will consider requests for reasonable accommodations regarding this requirement.

Why is MSG for me?
With MSG Sphere, we are creating an entirely new medium that will deliver immersive entertainment experiences at an unparalleled scale. Beyond a venue, Sphere is a multi-sensory platform with experiential technology programming directly to your senses. You will see in ways never imagined, hear with every fiber of your being, and experience like never before. To deliver on this promise, we are building the largest immersive venue in the world, MSG Sphere at The Venetian in Las Vegas, with a second Sphere venue planned for London, pending necessary approvals. In addition to building a breakthrough venue, we’re building a production studio team, a technology venture team, and a full commercial organization to make the MSG Sphere a world class brand and business for our fans, our artists, and our partners. We have offices and roles in Burbank CA, Las Vegas NV, New York, NY and London.

We focus on Career Development and Invest in YOU
Candidates who have completed 60 credits of college-level coursework (representing 2 years), or have shown similar self-development through certifications, trade school coursework, etc. are preferred.

We value diversity and are looking for extraordinary employees of all backgrounds
At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law requirements, MSG complies with all applicable state and local laws governing nondiscrimination in all locations.

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