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MSG Sphere Studio

Burbank, California - United States
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Senior Manager Marketing Employer Brand

Description

Who are we hiring?
Reporting to the Director of Sphere Brand Marketing, this individual will be responsible with partnering with HR, Recruiting, Events and Internal Communications to develop and protect our employer brand (Sphere and Sphere studios). This person will develop the communication architecture to support those teams and be responsible for delivering all relevant content, collateral, and materials, with an initial emphasis on?recruiting. This leader will measure their success based on our recruiting productivity to build our Sphere team and based on the strength of our brand among potential candidates and current employees (measured by engagement surveys internally and by external benchmarking relative to competitors). The leader will also work with comms to develop our web content around our leadership team and experts; creating toolkits for recruiting in different verticals; developing strategies to support our brand profile on LinkedIn, Blind, Glassdoor and others.

What will you do?

  • Work cross-functionally to protect MSG Sphere and MSG Sphere Studios Brands
  • Develop communication strategies to reach our target audiences and to improve their willingness to consider working for the Sphere
  • Work with comms to develop our web content around our leadership team and experts
  • Develop strategies to support MSG Sphere brand profile online
  • Initial emphasis on recruiting
  • Actively involved in leading the development and ongoing execution of the marketing plans for the MSG Sphere, inclusive of development of a marketing calendar, creative briefs, style guides and toolkits.
  • Collaborate and coordinate across all marketing functions (e.g., ticket sales, partnerships, pr, media, creative, insights, digital/social, event presentations, community) with internal stakeholders and external agencies and partners to ensure effective development and execution of marketing efforts for MSG Sphere
  • Work directly with the insights / analytics / database teams to analyze current customer data, competitive activity, sales volume, market trends to build a solid understanding of our customers in support of development of marketing strategies

What do you need to succeed?

Essential: 

  • ?8-10 years of marketing experience inclusive of strategy and 360 campaign development
  • Significant experience in the execution of cross-channel campaigns. Experience in executing across TV/film, online and social is a must
  • Significant experience with writing creative brief, managing budgets and timelines
  • Strong understanding of digital strategy and proven ability to execute campaigns across email, social and online 
  • Proven track record of managing projects on-time and on budget in a fast-paced environment 
  • Significant experience in partnering with media teams to develop media strategy, plans and execution of the plans 
  • Proven ability to work/collaborate across multiple departments towards a common goal 
  • Ability to translate campaign results into actionable insights and optimizations 
  • Proven track record of being nimble and a strong team player
  • 2+ years' managerial experience  

Preferred:  

  • Experience in integrated marketing campaigns – managing and executing across full project cycle 
  • Experience in developing lead generation initiatives
  • Experience in email marketing  

 

The Company requires that all individuals, subject to certain limited exceptions, be fully vaccinated against COVID-19.  The Company will consider requests for reasonable accommodations regarding this requirement.


Why is MSG for me?
With MSG Sphere, we are creating an entirely new medium that will deliver immersive entertainment experiences at an unparalleled scale. Beyond a venue, Sphere is a multi-sensory platform with experiential technology programming directly to your senses. You will see in ways never imagined, hear with every fiber of your being, and experience like never before. To deliver on this promise, we are building the largest immersive venue in the world, MSG Sphere at The Venetian in Las Vegas, with a second Sphere venue planned for London, pending necessary approvals. In addition to building a breakthrough venue, we’re building a production studio team, a technology venture team, and a full commercial organization to make the MSG Sphere a world class brand and business for our fans, our artists, and our partners. We have offices and roles in Burbank CA, Las Vegas NV, New York, NY and London.

We focus on Career Development and Invest in YOU
Candidates who have completed 60 credits of college-level coursework (representing 2 years), or have shown similar self-development through certifications, trade school coursework, etc. are preferred.

We value diversity and are looking for extraordinary employees of all backgrounds
At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law requirements, MSG complies with all applicable state and local laws governing nondiscrimination in all locations.