Description
Who are we hiring?
Reporting to the SVP of Marketing and Communications, the Vice President of Customer and Growth Marketing will be charged with leading the customer acquisition and brand growth strategy for MSG Sphere in Las Vegas. This individual will partner with Customer Insights, Brand Marketing, Communications, Studios and Sales and Sponsorships to design and execute our customer acquisition strategy to sell tickets to MSG Sphere events. The candidate will increase awareness and purchase intent for the MSG Sphere brand. In turn, they will drive sales for MSG Sphere events, including music residencies, immersive attractions and other marquee events. The leader should have a strong background in performance marketing to meet clear revenue goals, be knowledgeable in both the B2C and B2B marketing space and have expertise in audience segmentation and development. In-depth knowledge and understanding of digital platforms and how to leverage them to drive awareness, affinity, and engagement, and fan growth is crucial. Previous marketing experience leading a product, brand or business launch, as well as experience in live entertainment, music, film, sports, hospitality or technology industries is strongly preferred. Ability to foster productive relationships with multiple internal stakeholders in a matrix environment, move complex projects forward on time and on budget, and comfort in a KPI driven business will be critical to success. Experience with media planning and buying, as well as managing outside creative agencies is required. This position can be based in Los Angeles at the MSG Sphere Studios offices or in Las Vegas at MSG Sphere, reporting into the SVP of Marketing and Communications based in NYC. Periodic travel required of this position.
What will you do?
• Work with the SVP of Marketing and Communications, SVP Sponsorship and Sales, and other key leaders across Insights, Finance and Studios, to define our customer acquisition strategy.
• Ensure our target audiences and prime prospects are sufficient to meet our business goals.
• Work with outside promoters and partners to drive ticket sales to key events such as concerts, attractions, gaming and competitive combat events.
• Work with Studios team in coordination with artists, filmmakers and brands partnering with Sphere to drive brand awareness, affinity, ticket sales and customer satisfaction.
• Manage outside agency partners around creative advertising, media planning and buying and customer segmentation.
• Work with Sales and Finance to measure CAC and continuously adjust marketing plan to ensure effective ROI and progress against ticketing strategy and revenue goals.
• Manage and collaborate with a cross-functional team of ticketing, pricing analytics, insights, web and social leaders to drive growth.
What do you need to succeed?
• 15 years of world class marketing experience in a consumer-facing industry. Must have strong skills in performance marketing and driving new customer growth.
• 8+ years managing a team of marketing, insights, sales or some combination.
• Proven ability to deliver customer growth and revenue as part of marketing goals.
• Experience managing outside creative agencies, research agencies and media planning and buying.
• Creative and strategic thinker who is excited to help create a new destination and category of entertainment.
• Collaborative leader who is comfortable in a matrix and results driven environment.
• Excellent time management skills and ability to be results-driven in a fast-paced environment.
• Nimble leader, able to motivate a team and scale quickly
The Company requires that all individuals, subject to certain limited exceptions, be fully vaccinated against COVID-19. The Company will consider requests for reasonable accommodations regarding this requirement.
Why is MSG for me?
With MSG Sphere, we are creating an entirely new medium that will deliver immersive entertainment experiences at an unparalleled scale. Beyond a venue, Sphere is a multi-sensory platform with experiential technology programming directly to your senses. You will see in ways never imagined, hear with every fiber of your being, and experience like never before. To deliver on this promise, we are building the largest immersive venue in the world, MSG Sphere at The Venetian in Las Vegas, with a second Sphere venue planned for London, pending necessary approvals. To create immersive experiences, and content unique to Sphere, we are growing our full stack creative, experience, design, production and engineering team across our Burbank studio in Los Angeles and Ventures headquarters in New York.
We focus on Career Development and Invest in YOU
Candidates who have completed 60 credits of college-level coursework (representing 2 years), or have shown similar self-development through certifications, trade school coursework, etc. are preferred. Educational requirements may differ from job to job based on the role.
We value diversity and are looking for extraordinary employees of all backgrounds
At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law requirements, MSG complies with all applicable state and local laws governing nondiscrimination in all locations. #LI-AD1