Description
Who are we hiring?
Reporting to the SVP of Marketing and Communications (or eventually to the VP of Growth Marketing), the Senior Director of Digital and Social Content Strategy will be charged with developing and overseeing the content strategy for MSG Sphere and MSG Sphere Studios portfolio of social media accounts across Instagram, Facebook, Twitter, Tik Tok, YouTube and other leading platforms, as well as content strategy for the MSG Sphere website, with a goal of driving brand growth, customer engagement and ultimately ticket sales for MSG Sphere. This individual will work closely with the Brand Marketing, Performance Marketing, Insights, Communications and Sales teams to build excitement around MSG Sphere and its entertainment offerings, including building excitement and driving ticket sales for original attractions, music residencies and marquee events. As part of that process, this individual will be working with closely with world-class artists, outside promoters and partners to execute creative. This person will also work in close collaboration with Sponsorship and Sales to bring to life corporate partnerships and brand activations across our media channels. Ideal candidate should be ready to create a content and fan engagement strategy that aligns with the overall integrated marketing, communications and events calendar. This individual will lead a team in Los Angeles and Las Vegas, and also help direct strategy across UX, design and video production. This position can be based in Los Angeles at the MSG Sphere Studios offices or in Las Vegas at MSG Sphere, reporting into supervisor based in NYC. Periodic travel required of this position. Experience in the Las Vegas market preferred but not required.
What will you do?
• Create and execute a content and fan engagement strategy for digital and social channels
• Work with Studios team in coordination with artists, filmmakers and brands partnering with Sphere to help promote key events and drive ticketing sales
• Manage social and web content needs for internal stakeholders including Studios, Sales, Marketing, Communications and Venue Operations in support of business, storytelling and recruiting goals
• Maintain a high level of expertise around best practices for visual storytelling across platforms
• Supervise content creation on a daily basis, ensuring overall brand voice and style are aligned
• Work with insights and growth marketing to ensure we are targeting audiences appropriately and customers
• Collaborate brand marketing and communications teams on original creative and storytelling to bring to life MSG Sphere, our technology and our content
What do you need to succeed?
• 8+ years of social media, web and/or marketing experience in a DTC industry
• 3+ years management experience
• Strong familiarity with social media platforms and trends across the industry
• Focus on delivering sales as part of marketing goals
• Creative and strategic thinker with excellent communications skills
• Ability to navigate a matrix environment and bring together internal stakeholders
• Comfort in a fast-paced, live entertainment environment
The Company requires that all individuals, subject to certain limited exceptions, be fully vaccinated against COVID-19. The Company will consider requests for reasonable accommodations regarding this requirement.
Why is MSG for me?
With MSG Sphere, we are creating an entirely new medium that will deliver immersive entertainment experiences at an unparalleled scale. Beyond a venue, Sphere is a multi-sensory platform with experiential technology programming directly to your senses. You will see in ways never imagined, hear with every fiber of your being, and experience like never before. To deliver on this promise, we are building the largest immersive venue in the world, MSG Sphere at The Venetian in Las Vegas, with a second Sphere venue planned for London, pending necessary approvals. To create immersive experiences, and content unique to Sphere, we are growing our full stack creative, experience, design, production and engineering team across our Burbank studio in Los Angeles and Ventures headquarters in New York.
We focus on Career Development and Invest in YOU
Candidates who have completed 60 credits of college-level coursework (representing 2 years), or have shown similar self-development through certifications, trade school coursework, etc. are preferred. Educational requirements may differ from job to job based on the role.
We value diversity and are looking for extraordinary employees of all backgrounds
At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law requirements, MSG complies with all applicable state and local laws governing nondiscrimination in all locations. #LI-SA1