Description
Who are we hiring?
Reporting to the VP of Growth Marketing, the Director of Integrated Marketing for MSG Sphere will be responsible with executing the customer acquisition strategy for MSG Sphere, with a goal of driving brand awareness and affinity, customer engagement and ultimately ticket sales for original attractions, music residencies and other marquee events. The ideal candidate will have experience and comfort creating marketing strategies across digital, OTT, OOH and linear. Working with a cross-functional team including Brand, Digital/Social, Insights, Sales and Partnerships, this individual will design and execute the marketing channels and promotions strategies, manage media planning and buying, and monitor the effectiveness of those strategies, customer acquisition costs and conversion rates related to meeting the brand and ticket sales goals. The ideal candidate will be adept at working in a performance-focused and dynamic environment, and be able to work closely with the ticketing, pricing analytics and sales teams to continuously adjust tactics against goals. The Director of Integrated Marketing will also be responsible for creating and managing the media calendar, collaborating with Digital/Social on social, influencer marketing, content strategy and CRM. Critical to success is maintaining strong relationships with media and sales partners inside and outside the organization. This individual will lead a team in Los Angeles and Las Vegas. Periodic travel required of this position. Experience in the Las Vegas market strongly preferred but not required.
What will you do?
• Execute the customer acquisition strategy for MSG Sphere, including designing the marketing channel strategy and media planning/buying
• Drive brand awareness, engagement and ticket sales for MSG Sphere
• Measure effectiveness of channel strategies in reaching customer targets and key audiences
• Measure conversion rates, cost of customer acquisition and continuously collaborate with Strategy and Operations team on plan against revenue goals
• Work with Studios team in coordination with artists, filmmakers and brands partnering with Sphere to help promote key events and drive ticketing sales
• Maintain a high level of awareness of market competition and trends and work with Insights team to continuously measure progress against key goals
What do you need to succeed?
• 8+ years of integrated or growth marketing experience in a DTC industry
• 3+ years management experience
• Experience in media planning and buying, either in house or within an agency environment
• Focus on delivering sales as part of marketing goals and comfort with inventory management
• Strategic thinker with excellent communications skills and ability to adjust to dynamic conditions
• Ability to navigate a matrix environment and bring together internal stakeholders
• Comfort in a fast-paced, live entertainment environment
The Company requires that all individuals, subject to certain limited exceptions, be fully vaccinated against COVID-19. The Company will consider requests for reasonable accommodations regarding this requirement.
Why is MSG for me?
With MSG Sphere, we are creating an entirely new medium that will deliver immersive entertainment experiences at an unparalleled scale. Beyond a venue, Sphere is a multi-sensory platform with experiential technology programming directly to your senses. You will see in ways never imagined, hear with every fiber of your being, and experience like never before. To deliver on this promise, we are building the largest immersive venue in the world, MSG Sphere at The Venetian in Las Vegas, with a second Sphere venue planned for London, pending necessary approvals. To create immersive experiences, and content unique to Sphere, we are growing our full stack creative, experience, design, production and engineering team across our Burbank studio in Los Angeles and Ventures headquarters in New York.
We focus on Career Development and Invest in YOU
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds
At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law requirements, MSG complies with all applicable state and local laws governing nondiscrimination in all locations. #LI-ES1